Board of Directors

Board of Directors

Heidi Berkman is the founder and director of The Bloom Project.  Heidi has an extensive background in corporate event management as well as marketing consulting.  As a volunteer, board member and entrepreneur, she has combined her professional experience with her personal passion by creating an organization that is resourceful and thoughtful in stewarding products and services, benefiting those in end-of life care. She currently serves as Board President.

Gil Brum is a Professor Emeritus from California State Polytechnic University. Pomona.  He taught a broad diversity of courses in Botany and Biology over 32 years, including Botany for Landscape Architects and Botany for Floral Design.  During his career at Cal Poly Pomona, he wrote five textbooks, served as Chair of the Department of Biology, Associate Dean and Director of Development for the Collins College of Hospitality Management and Dean of the University Library.  He has extensive experience in strategic planning and chaired planning committees at the Department, College and University-wide levels.  As Director of Development he helped raise funds for a new state-of-the-art teaching and learning building.   His passion is not only to help people appreciate the beauty, diversity and incredible efficiency of plants, but help people understand the critical role plants play in supporting life on Earth. He currently serves as Board Vice President.

Jennifer New is a certified public accountant and certified treasury professional with a background in public accounting, finance and treasury. She is currently the Director of Treasury at Legacy Health Systems where she works closely with several Legacy Board and Foundation Committees. Prior to Legacy, Jennifer worked in corporate treasury at the adidas U.S. headquarters and has a background in financial services. She brings experience in cash flow forecasting and reporting, balance sheet management, bank relationships, and internal controls. She currently serves as Board Treasurer.

Kim Curley Reynolds is a Bend Oregon resident, working in the transportation and health industries throughout rural and frontier Oregon. Originally a “flower-fetcher” for The Bloom Project in the late 2000’s, Kim joined the board in 2010. She currently serves as Board Secretary.

Penny Mandell is an investment professional with over 20 years experience in multiple areas of portfolio planning and wealth management. A particular focus for her has been developing and delivering workshops and seminars focused on helping women gain financial literacy. On the second Saturday of each month she conducts workshops to help women navigate through the divorce process. Penny is also on the board of Girls Inc. of the Pacific Northwest.

Craig Weintz is currently a broker agent for Windermere Stellar Real Estate in PortlandOregon. Previously, Craig worked almost 30 years at Legacy Health System. For nearly a third of that time, Craig was Manager for Legacy Hopewell House Hospice, a 12-bed inpatient hospice house located in the hills of SW Portland. While at Hopewell House, Craig was responsible for the oversight and daily operations of the facility. Craig brings experience in contract management, purchasing, budgeting, fundraising, and a general understanding of hospice regulations and credentialing.


We are currently recruiting new board members. Should you have an interest in serving in this capacity, please contact: Heidi Berkman (Founder): h.berkman@thebloomproject.org