Our Story

The Bloom Project has been giving the gift of fresh floral bouquets to hospice and palliative care patients since 2007.

The project started in the Central Oregon garage of our founder, Heidi Berkman, beginning with a few flowers and a few volunteers who wanted to create something special — bringing beauty and joy to those in end-of-life care. Many of us had experienced the loss of a loved one in hospice care, and recognized that we could make use of resources (flowers) that would otherwise be tossed out.

Over the last decade, we have continued to grow and support hospice and palliative care agencies across the state of Oregon, with the Portland Metro area as our base. Our volunteer teams have flourished, supporting the organization as we continue to serve additional patients and families. We are fortunate to have the use of donated workspaces, supplies and equipment, providing a wonderful place for our volunteers to come together to create beautiful bouquets. In addition, we have developed a committed group of floral and community partners who support our efforts and our mission.

About our Leadership Team

heidi-berkmanHeidi Berkman is the founder and president of The Bloom Project. Heidi has twenty-five years of meeting and event planning experience with a strong background in retail marketing and extensive nonprofit experience. Her deep appreciation for the work of hospice comes from her own personal experience of watching a loved one being cared for. She has always enjoyed working with flowers and is grateful to be able to create bouquets with donated flowers that can provide encouragement to others instead of being discarded. Heidi’s passion for The Bloom Project has motivated her to share the story and spread the word about the power of flowers. Her vision for the organization is to continue to network people and resources in communities where hospice and palliative care organizations are serving patients and their families during end-of-life care. This simple act of kindness can be given by gathering a team of committed volunteers, sourcing flowers and supplies, establishing a workspace and obtaining the support of the surrounding community to provide in-kind products and services along with financial contributions to support the growth and impact of the organization.

IN HER OWN WORDS: Hear Founder Heidi Berkman share the “why” of The Bloom Project in this recent Team Floral podcast

Alan Scott-Moncrieff is the Executive Director of The Bloom Project. He has worked in the nonprofit sector for 19 years in development and fundraising capacities, both domestically and overseas. Through his humanitarian work, he has witnessed how profoundly a simple act of love can impact a person’s life. Drawn to The Bloom Project’s mission, it is the daily creative acts of beauty, giving and joy, as well as to the dedication of Heidi and the team that have inspired him to join The Bloom Project team and nurture its future growth.

Prior to joining The Bloom Project as Executive Director, Alan co-founded the Manchester Film Festival in Vermont, which staged its inaugural event in 2002 with the screening of 100 films from 28 countries. After shooting a documentary on the Khmer Rouge in 2003, Alan founded a school in Cambodia to empower former street-children through a rigorous immersion of academics, martial arts and IT. The school formed a collaboration with MIT’s Public Service Department to develop sustainable initiatives via a field lab near Angkor Wat. Alan then consulted for other prominent NGO’s working in the SE Asia region and advised Western entrepreneurs on business risk assessment. Returning stateside in 2012, Alan worked as head of media for military veteran nonprofits tackling PTSD, homelessness and suicide prevention where he notably created a nationwide call-a-day network for vets to support one another through post-service depression.

He has a lifelong background in fine arts, theater, and cinematography and is an award-winning theater director and human-rights documentary cameraman. Alan resides in Portland with his wife, a chef.