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02/24/2017 – Portland Rose Festival Names The Bloom Project As Its Official Charity Partner For 2017

Press Releases     |    09:56 AM   Feb 24, 2017

PORTLAND, Ore. (Feb. 24, 2017) – The Bloom Project, a volunteer-driven nonprofit providing fresh floral bouquets to hospice and palliative care patients, has been selected as the official charity partner of the 2017 Portland Rose Festival. In this role, The Bloom Project will have opportunities to participate in various activities throughout the spring and summer, including the court announcements and Spirit Mountain Grand Floral Parade.

“We’re thrilled to be selected as the official charity partner of the Portland Rose Festival,” said Heidi Berkman, founder and president of The Bloom Project. “Our two organizations share a common mission of continually giving back to those in need, and we sincerely hope this partnership will bring tremendous visibility and awareness to the power of flowers.”

The Bloom Project receives each of its flowers from donations provided by wholesale floral companies, growers and local grocery stores. Volunteers repurpose the flowers to create beautiful bouquets, ready to deliver to local hospice and palliative care patients. In the organization’s 10 years, it has distributed more than 165,000 bouquets with nearly 70,000 donated volunteer hours.

On average, the Spirit Mountain Casino Grand Floral Parade uses 71,000 stems of flowers. As part of this partnership, Berkman and her team of volunteers will look to help the Portland Rose Festival repurpose many of the flowers as gifts for selected organizations.

“Our respective missions and activities align so perfectly and offer many opportunities to work together this spring and summer,” says Marilyn Clint, Rose Festival Chief Operating Officer. “We see a lot of synergy between our organizations and we look forward to planning some new mission-based projects this season.”

About The Rose Festival

At the heart of Portland’s popular culture for more than a century, the Rose Festival has its roots in tradition, with inspired programming that embraces both the contemporary and the nostalgic. Visionary city leaders started the festival during the first decade of the 20th Century to put Portland on the map and brand it “the summer capital of the world.” Little did they know that more than a hundred summers later the Rose Festival would be world-famous – both for its remarkable, award-winning events and as a leader in celebrating community values like volunteerism, patriotism and environmentalism.

The Rose Festival produces a broad range of events that burst into bloom on Memorial Day weekend, attracting nearly one million people from across the city and around the globe, and generating a total estimated economic impact of $65 million for the region’s economy. Among the most visible events are Rose Festival CityFair, an urban fair in Gov. Tom McCall Waterfront Park that spans three weekends, and three parades including the festival’s “crown jewel,” the all-floral Grand Floral Parade. To learn more about the Portland Rose Festival, visit